Awesome Children’s Clothing Made in Durban, South Africa. Because your little ones deserve the best.

Welcome to Hoolies, the ultimate destination for unique children’s clothing made in South Africa. Since 1996, we have been the proud home of the legendary trademarked Hooliegrow™ and Plushiegrow™. Our collection includes pure cotton kids and baby onesies, girls dresses, kids and baby tops, kids and baby boys clothing sets, and more, all designed with your child’s comfort and style in mind.

As a South African manufacturer and wholesaler, we specialize in creating distinctive children’s clothing for ages from birth to seven years old. Our talented designers craft a delightful array of stylish and comfortable garments, ensuring your little ones are always dressed in the latest trends while feeling confident and cosy. Our commitment to quality and ethical practices means every item is made with love and care, protecting your child’s skin with the finest natural locally sourced materials.

How Hoolies Started

Our founder couple is Adri and Wayne Jeffers.
Adri is a textile designer who began her journey by screen printing children’s clothing tees with cute animals in her garage during her student years. She later launched a children’s clothing range with her husband, supplying tourism outlets across South Africa. Inspired by her own children, Adri continues to infuse creativity and passion into our designs, with her children now contributing their creative input to many of our efforts.

Hoolies Design

Adri designs most of the prints for our cute new children’s clothing ranges.

The Hoolies Team

Hoolies Sustainability

Hoolies sources fabrics locally and do not import made-up garments.
Cotton fabrics are free from harmful pesticides and chemicals.
We use outwork services such as printing and embroidery from suppliers in a small radius to lower our carbon footprint.
Packaging, such as repurposed cartons is sourced from large companies that would otherwise have discarded it.

Hoolies Children’s Clothing Ranges

Our kids clothing ranges are selection is a labour of love to create special items that don’t follow mass-market trends. We celebrate what being a child is all about. Curiousity, colours and fun! Every print is hand-drawn by our artists to adorn pure cotton in an array of natural and bright colours to cater to the discerning parent looking for something different that will last well beyond a few washes.

Kids Clothing Safety

Hoolies adhere to strict safety standards for children’s clothing by using non-toxic chemicals in the dyeing process as well as nickel-free poppers, and where possible, organic cotton is used. Toddler clothing items are crafted with comfort in mind. Loose-fitting children’s clothing allows for free play as only a toddler can!
Strict measures apply to ensure:
1- No loose cords
2- Drawstrings in hooded items are avoided
3- Secure zips and buttons
4- Non toxic trims, free of phthalates

Wholesale – Hoolies Resellers

Please contact us to apply for official Hoolies outlet status. Minimum orders apply.

Outlets selling Hoolies:

For those who prefer to buy our gorgeous children’s clothing ranges from our many official retail outlets, kindly mail us your location, and we will point you to a store closest to you or send a web inquiry now. You can also find the stores here. Stores may not carry all current ranges so it is best to call them before visiting.

Customer Service is an Absolute Priority
Test us on this. Most customers will find an extra gift snuck into their parcels. We appreciate each & every purchase as we understand online purchases can be tricky. We provide a size chart on each product if you are unsure of sizes for your peace of mind. As a note; Hoolies sizing is very generous!

Hoolies Reviews | Customer Feedback on Hoolies Kids’ Clothing

Discover why Moms love Hoolies! Read genuine reviews about our kids’ clothing, including boys’ shorts, stylish summer onesies, practical dresses and more. Designed by Moms, for Moms, our collection ensures comfort, durability, and style. Explore our reviews and see how Hoolies is making a difference in locally made children’s clothing.

Shop Hoolies Children’s Clothing Latest Arrivals