Awesome Children’s Clothing Made in Durban, South Africa. Because your little ones deserve the best.
Welcome to Hoolies, the ultimate destination for unique kids and baby clothing. Since 1996, we have been the proud home of the legendary trademarked Hooliegrow™ and Plushiegrow™. Our collection includes pure cotton onesies, dresses, tops, sets, and more, all designed with your child’s comfort and style in mind.
As a South African manufacturer and wholesaler, we specialize in creating distinctive children’s clothing for ages from birth to seven years old. Our talented designers craft a delightful array of stylish and comfortable garments, ensuring your little ones are always dressed in the latest trends while feeling confident and cosy. Our commitment to quality and ethical practices means every item is made with love and care, protecting your child’s skin with the finest materials.
Where It All Started
Our founder, Adri Jeffers, is a textile designer who began her journey by screen printing children’s clothing tees with cute animals in her parents’ garage during her student years. She later launched a children’s clothing range with her husband, supplying tourism outlets across South Africa. Inspired by her own children, Adri continues to infuse creativity and passion into our designs, with her children now contributing their creative input to many of our efforts.
Design
Adri designs most of the prints for our cute new children’s clothing ranges.
The Hoolies Team
Sustainability
Fabrics are sourced locally and we do not import made-up garments.
Cotton fabrics are free from harmful pesticides and chemicals.
We use outwork services such as printing and embroidery from suppliers in a small radius to lower our carbon footprint.
Packaging, such as repurposed cartons is sourced from large companies that would otherwise have discarded it.
Ranges
Our selection is a labour of love to create special items that don’t follow mass-market trends. We celebrate what being a child is all about. Curiosity, colours and fun! Every print and embroidery is hand-drawn by our artists to adorn pure cotton in an array of natural and bright colours to cater to the discerning parent looking for something different that will last well beyond a few washes.
Safety
Hoolies adhere to strict safety standards for children’s clothing by using non-toxic chemicals in the dyeing process as well as nickel-free poppers, and where possible, organic cotton is used. Toddler clothing items are crafted with comfort in mind. Loose-fitting children’s clothing allows for free play as only a toddler can!
Wholesale – Resellers
Please contact us to apply for official Hoolies outlet status. Minimum orders apply.
Outlets selling Hoolies:
For those who prefer to buy our gorgeous children’s clothing ranges from our many official outlets, kindly mail us your location, and we will point you to a store closest to you or send a web inquiry now.
Customer Service is an Absolute Priority
Test us on this. Most customers will find an extra gift snuck into their parcels. We appreciate each & every purchase as we understand online purchases can be tricky. We provide a size chart on each product if you are unsure of sizes for your peace of mind.
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