About Hoolies Children’s Clothing

Awesome Children’s Clothing Made in Durban, South Africa. Because your little ones deserve the best.

Since 1996.
The home of the legendary trademarked Hooliegrow(TM) and Plushiegrow(TM). From pure cotton onesies, dresses, tops sets, and more.
We are a South African manufacturer and wholesaler of unique children’s clothing, specializing in sizes from birth to seven years old. Our designers craft a delightful collection of stylish and comfortable garments, ensuring your little ones are always dressed in the latest trends while feeling comfortable and confident. Our commitment to quality and ethical practices means every item is made with love and care, ensuring your child’s skin is protected by the finest materials. Explore our range and discover the joy of dressing your child in Hoolies® Kids Clothing.

Where it all started
Our founder, Adri Jeffers is a textile designer and spent her student years screen printing children’s clothing tees with cute animals in her parent’s garage. She later started a children’s clothing range with her husband supplying tourism outlets around South Africa. She was inspired by her children, and today they add their creative input to many of our efforts.

Adri Designs our children's clothing
Adri designing our cute children’s clothing ranges.

Adri designs most of the prints for our cute new children’s clothing ranges.

Adri Designs our children's clothing

The Team

The team sewing Hoolies children's clothing

Fabrics are sourced locally and we do not import made-up garments!
Cotton fabrics are free from harmful pesticides and chemicals.
We use outwork services such as printing and embroidery from suppliers in a small radius to lower our carbon footprint.
Packaging, such as repurposed cartons is sourced from large companies that would otherwise have discarded it.

Our selection is a labour of love to create special items that don’t follow mass-market trends. We celebrate what being a child is all about. Curiosity, colours and fun! Every print and embroidery is hand-drawn by our artists to adorn pure cotton in an array of natural and bright colours to cater to the discerning parent looking for something different that will last well beyond a few washes.

Hoolies adhere to strict safety standards for children’s clothing by using non-toxic chemicals in the dyeing process as well as nickel-free poppers, and where possible, organic cotton is used. Toddler clothing items are crafted with comfort in mind. Loose-fitting children’s clothing allows for free play as only a toddler can!

Wholesale – Resellers
Please contact us to apply for official Hoolies outlet status. Minimum orders apply.

Outlets selling Hoolies:
For those who prefer to buy our gorgeous children’s clothing ranges from our many official outlets, kindly mail us your location, and we will point you to a store closest to you or send a web inquiry now.

Customer Service is an Absolute Priority
Test us on this. Most customers will find an extra gift snuck into their parcels. We appreciate each & every purchase as we understand online purchases can be tricky. We provide a size chart on each product if you are unsure of sizes for your peace of mind.

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Not an ordinary Children’s Clothing Brand.

children's clothing sleep sack

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