Ethically produced in Durban, South Africa, since 1996. The home of the legendary trademarked Hooliegrow(TM) and Plushiegrow(TM). From pure cotton to generous sizing and exceptional service. Our customers matter the lil VIPs.

Where it all started
Our founder, Adri Jeffers is a textile designer and spent her student years screen printing tees with cute animals in her parent’s garage. She later started a kid’s range with her husband supplying tourism outlets around South Africa. She was inspired by her children, and today they add their creative input to many of our efforts.

Adri designs most of the prints and creates new ranges every season.

The Team

Fabrics are sourced locally and we do not import made-up garments!
Cotton fabrics are free from harmful pesticides and chemicals.
We use outwork services such as printing and embroidery from suppliers in a small radius to lower our carbon footprint.
Packaging, such as repurposed cartons is sourced from large companies that would otherwise have discarded it.

Our selection is a labour of love to create special items that don’t follow mass-market trends. We celebrate what being a child is all about. Curiosity, colours and fun! Every print and embroidery is hand-drawn by our artists to adorn pure cotton in an array of natural and bright colours to cater to the discerning parent looking for something different that will last well beyond a few washes.

Hoolies adhere to strict safety standards by using non-toxic chemicals in the dyeing process as well as nickel-free poppers, and where possible, organic cotton is used. Toddler items are crafted with comfort in mind. Loose-fitting items allow for free play as only a toddler can!

Please contact us to apply for official Hoolies outlet status. Minimum orders apply.

Outlets selling Hoolies:
For those who prefer to buy from our many official outlets, kindly mail us your location, and we will point you to a store closest to you or send a web inquiry now.

Customer Service is an Absolute Priority

Test us on this. Most customers will find an extra gift snuck into their parcels. We appreciate each & every purchase as we understand online purchases can be tricky. We have provided a size chart if you are unsure of sizes for your peace of mind.

Click here to view the size chart.

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